Technology changes in marketing & exchange

• In recent years there has been a big adaptation in devices and what is therefore accessible on them. The modern era uses their portable devices in order to access social media - a reliant platform for distributors, in order to market a film. Both 'Finding Dory' and 'Me Before You' do this. This could also be used by the term 'exchange' in recent years due to the easy access from social media to streaming links and piracy. 'The Blair Witch Project' was the first film in 1999 to use the Internet as its sole platform for marketing and the outcome was huge. Before Facebook, Youtube, Twitter even existed. 
• Use of hard drives have risen in terms of the exchange of films due to easily portable therefore quick transformation in exchange (for example)